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pLaunching a social media campaign for your business or personal brand is an exciting venture, but it can soon turn scary if you arenrsquo;t implementing intelligent social strategies. Different social networks require different strategies, so your implementation needs to reflect these differences. Currently, the biggest social media network is Facebook./p
pWith over 300 million users, Facebook has become a powerful online platform for connecting with people. Since it was began in a dorm room, the social media site has also evolved into a powerful online forum for engaging potential customers, clients, and competitors in a socially-acceptable environment./p
pIf you decide to launch a Facebook page for your business or brand, pay close attention to the following features and how they can strategically work for you./p
ol
listrongFacebook Fan Pages/strong/li
/ol
pIf you are launching a brand, chances are you will have a Fan Page. It is critical that you have a focus and strategy behind it. Here is what you should use for a Fan Page:/p
ul
liEvent appearances with pictures and videos/li
liA video introduction or running video blog/li
liPress releases/li
liBlog posts via syndication/li
liProfessional achievements/li
liAuthoritative articles and newsworthy information for sharing with your community/li
liWall posts, including: quote of the day, event reminders, news, etc./li
/ul
pWhen you have defined the content boundaries for your page, itrsquo;s time tonbsp;marketnbsp;the page.Advertisenbsp;your Fan Page tonbsp;targetednbsp;employers or add a widget to your site or blog. Include your Facebook URL in your email signature, in blog posts, at the end of presentations, resume, and company website. The more your Fan Page becomes a part of your constant stream of communications, the more people will become fans./p
ol
listrongBrand Monitoring with Facebook Real-Time Search/strong/li
/ol
pPrior to the social media explosion, it was fairly easy to control the conversation around your brand. But with the power being shifted to the people, the audience now controls your brandrsquo;s message. So, how do you keep track of all the things people are saying about your business or brand online?/p
pFacebook recently launched its own real-time search engine, which identifies results ndash; for keywordsnbsp;enterednbsp;ndash; in conversations that are happening on Facebook and in the outside Web world. Use this feature bynbsp;enteringnbsp;in your business, brand name, or keywords that are tightly bound to your company, and monitor the results instantly./p
pThe newest features of Facebook create many opportunities for businesses and brands who are looking to grow via social media. Fan Pages allow you to extend your brand presence and grow a fan base, and the search feature gives you another piece of data to help monitor your brandrsquo;s reputation and social rapport. If you start using these features now, you will be prepared for a more successful future./p
pFor more than ten years, the tech public relations firm MediaFirst has beennbsp;combiningcreativity and engineering to deliver great public and media relations for technology firms in their respective niches. If your firm needs help building an online brand community with viral content, select MediaFirst for your next tech public relations campaign./p
pnbsp;/p
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